Eric Brac de La Perrière started his career in 1984 working for the Compagnie Générale d'Aéronautique in South America. From 1987, he held various key positions in media and consultancy groups as Chairman-CEO of The Link Factory (Havas Group), CEO of Burson-Marsteller and then Chairman of Me & Us (M&C Saatchi Group). In 2009, he was appointed CEO of Eco-Emballages with the remit of developing packaging sorting and recycling. In late 2015, he founded a company specialising in innovative solutions which combine the commercial development of brands and recycling, particularly in emerging countries. An expert in circular economy and a graduate of the Institute of Advanced National Defence Studies (IHEDN), he has served as a Navy Officer in the French Navy Commandos.